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I am stunned by the recent influx of new therapists in the field. I am more surprised at the number of new websites, instagram ads and coaching programs to 'level up' our practice. Part of me feels completely inadequate. I'm having huge fomo these days. Part of me feels resentful about the fact that having a pretty website and understanding the ins and outs of SEO is the way to drive up business. My competitive side wants to understand how I can do better. Therapists are burning out and needing to figure out a way to generate 'passive income'. My therapist part feels sad that this is happening. I think I need to stop 'comparing and despairing' haha. In this next video I decide to give it an attempt. I'll talk about how I feel that building a brand is not necessarily about increasing your business...

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